Preheat oven to 375. Remove rolls from packaging and place on a nonstick baking sheet. Cut a square from the top and most of the way through each individual roll. In a mixing bowl, combine the melted butter, brown sugar and cinnamon. Stir until blended. Brush this mixture over the rolls and inside of the cut out squares. In another mixing bowl, beat the cream cheese until fluffy. Beat in the egg, sugar and vanilla until combined. Fill the cutout squares in each roll with this cream cheese mixture. Add fresh cut strawberries on top of the rolls. Bake for 20 minutes, until cream cheese mixture has set. Allow to cool. Make icing and drizzle over top for extra sweetness!